Question 2- Evaluation

2) How effective is the combination of your main product and ancillary texts?

The combination of our main product and ancillary texts (these being my magazine cover and poster) is very effective. Our media products work together very well as a promotional package for our film. This is because there is a sense of brand identity throughout our products, which would result in the audience being able to recognise our products as being part of the same package. We have created a brand identity amongst our products by demonstrating an element of continuity. We believe this brand identity has come through using the same characters in each product, so when the audience look at each of the products they can instantly link all three of them in all being part of the same promotional packaging as the same characters are in all three products. We have also used other important features such as the film title image ‘vengeance’ In all the products, as well as using the film logo/production name amongst all of the products. We also created continuity in the sense that we used the same kind of colour tones amongst the three products, we were able to use red and white as the main text colours amongst the three products. I think establishing a brand identity through the use of continuity is very important as having a brand identity will mean more consumers as they will be more aware of our product(s) on the whole, and if they purchase/see one of the products the chances are that they will purchase/see all three of the products. Brand identity will also give our products against other film products that have not been established well as a brand. We think the continuity of our Vengeance film title, the characters used, production name/logo and colour tones has effectively achieved our promotional package for our film a good brand identity and we believe if we can continue this and do more branding and still use continuity amongst our products then a lot of consumers will start to know about our product and we should be looking at getting a big number of people to watch our film trailer as a result of the continuity amongst the three products as well as branding.