Film Trailer Analysis by Anthony Port-Louis

In the first few seconds of the trailer, the teaser shows the production companies that supported the movie.
Then the teaser opens up with a number of defiantly non-heroic shots. For example, the water crashing against rocks, clothes fluttering on a line, a gull circling a wind-swept cliff-top and a fishing boat safely moored in dry dock. This sets the scene as a mundane event compared to what viewers would expect for the conventions of Superman.

Also, the bearded, tired and scruffily dressed, Clark Kent is shown feeding a dog in a back alley before we cut to him working a shift on the same fishing boat from earlier. Struggling with casting nets and soaked by the crashing waves, this version of Kent is clearly being framed as far more ‘human’ than any Superman that has been portrayed before. Viewers would love this kind of concept because it shows the life he had before he became the iconic hero, and the decisions that is resting on his shoulders.

Finally the effective vertical panning shot of Superman flying upwards at an increased velocity until he climaxes in speed gives the viewers the iconic image of what they were expecting from the "greatest superhero". It also finishes the trailer with the "S" symbol which solidifies who the trailer was about in case certain viewers didn't recognise who the character actually was.